Wake Up America! Profiting from Politics

Looking for something else, I came across Wake Up America, a method to profit from tea party politics.
Essentially, WUA wants people to buy media kits filled with tea party talking points, and then the new owners of a media kit try to get other like-minded people to buy the kits and start selling them too. The compensation plan is here. The more people selling kits on behalf of the “wakers” (as in those waking up a sleepy nation), the more money the wakers are supposed to make. Sounds all multi-level marketing to me. Some might call it a pyramid scheme. However, I am not qualified to make that assessment, but I suspect they are in compliance with the law.
Wake Up America features some big name conservative expertsLt. Gen. Boykin is there; Tim Johnson, Frank Gaffney, etc., and then League of the South board member Michael Peroutka on the list as well. I’m not sure what they do but they are there lending their reputation to WUA.  Clearly, IOTC is a player in the tea party world and should be taken seriously.
Apparently, WUA isn’t CEO William Head’s first rodeo. He started a similar plan in 2006 called Purge Congress. Apparently, that effort didn’t work out well.
Over the years, I have been approached by various people to enroll in plans to sell soap, vitamins, and once motivational videos. I never got involved because it seemed like a lot of work for very little payoff, at least since I was getting in way down the downline. In this case,  WUA sells ideology and apparently hopes that lots of people want to buy and sell it too.