In the 2008 election, voters knew lots of negatives regarding McCain-Palin but very few about Obama-Biden – so says a poll conducted by Zogby International. Conducted for documentarian, John Ziegler, the poll seems to indicate most voters consumed media which placed McCain-Palin in a more negative light than Obama-Biden.
“After I interviewed Obama voters on Election Day for my documentary, I had a pretty low opinion of what most of them had picked up from the media coverage of the campaign, but this poll really proves beyond any doubt the stunning level of malpractice on the part of the media in not educating the Obama portion of the voting populace,” said Ziegler.
Ninety-four percent of Obama voters correctly identified Palin as the candidate with a pregnant teenage daughter, 86% correctly identified Palin as the candidate associated with a $150,000 wardrobe purchased by her political party, and 81% chose McCain as the candidate who was unable to identify the number of houses he owned. When asked which candidate said they could “see Russia from their house,” 87% chose Palin, although the quote actually is attributed to Saturday Night Live’s Tina Fey during her portrayal of Palin during the campaign. An answer of “none” or “Palin” was counted as a correct answer on the test, given that the statement was associated with a characterization of Palin.
Obama voters did not fare nearly as well overall when asked to answer questions about statements or stories associated with Obama or Biden — 83% failed to correctly answer that Obama had won his first election by getting all of his opponents removed from the ballot, and 88% did not correctly associate Obama with his statement that his energy policies would likely bankrupt the coal industry. Most (56%) were also not able to correctly answer that Obama started his political career at the home of two former members of the Weather Underground.
Nearly three quarters (72%) of Obama voters did not correctly identify Biden as the candidate who had to quit a previous campaign for President because he was found to have plagiarized a speech, and nearly half (47%) did not know that Biden was the one who predicted Obama would be tested by a generated international crisis during his first six months as President.
During the campaign, I pointed out a Rasmussen poll which suggested the media leaned Obama’s way. Another way of interpreting this outcome is that voters cared more about the issues correctly identified than the others. I think I am biased, but the MSM certainly seemed to overlook relevant issues. I felt like Obama’s record as a State Senator was largely untouched, whereas Sarah Palin’s record as Governor was mined in detail.