Mars Hill Church Quickly Changes Message on Strategy to Place Mark Driscoll's Real Marriage on Best Seller Lists

On Wednesday, when Warren Cole Smith disclosed the arrangement between Mars Hill Church and ResultSource to place Mark Driscoll’s book Real Marriage on the New York Times list of best selling books, Mars Hill defended the scheme. Then, Justin Dean, MHC communication director said:

Mars Hill has made marketing investments for book releases and sermon series, along with album releases, events, and church plants, much like many other churches, authors, and publishers who want to reach a large audience. We will explore any opportunity that helps us to get that message out, while striving to remain above reproach in the process. Whether we’re talking about technology, music, marketing, or whatever, we want to tell lots of people about Jesus by every means available. That’s what we’re all about and have been since 1996.

On Wednesday, the ResultSource scheme was a “marketing investment,” and “an opportunity that helps us get that message out.” At that time, it was a means “to tell lots of people about Jesus.” That would make it a good thing, right?
By Friday, however, representatives of the church had a change of message:

In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times Bestseller list. While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church and Pastor Mark did not profit from the Real Marriage books sold either at the church or through the Result Source marketing campaign.

By Friday, the use of ResultSource had become an “unwise strategy” instead of an “opportunity.” Instead of something consistent with what Mars Hill has been about “since 1996,” ResultSource was an approach which was not “used before or since” and a strategy suggested by outsiders and never to be used again. Quite a change from March 5 to March 7.
Perhaps Mars Hill’s leadership believes they have been transparent with their statement, but at least on this point, they have increased the confusion and left important questions unanswered. The contract I posted on Thursday gives specific financial parameters which add up to over 200k in costs and yet in this statement the leadership says the true cost was much less. Without a more detailed account, questions will remain about those “true costs.”
Furthermore, I would like to know what happened between Wednesday and late afternoon Friday to change the message. While I doubt they will speak about the matter, I think this is a significant problem for MHC to address going forward. If there really was a change of mind between Wednesday and Friday, how did it come about?
Related Post:
Mars Hill Church Removes Reference to Real Marriage as NYT Best Seller from Mark Driscoll’s Bio
 
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Mars Hill Church Removes Reference to Real Marriage as NYT Best Seller from Mark Driscoll's Bio

As pointed out by Ted Beam on Twitter, Mars Hill has already edited Mark Driscoll’s bio to remove description of Driscoll as a New York Times best selling author.
Here is the bio in 2013 via Internet archive (see also Google cache):

Pastor Mark Driscoll is the founding pastor of Mars Hill Church—based in Seattle, Washington—and one of the most popular preachers in the world today. In 2010, Preaching magazine named him one of the 25 most influential pastors of the past 25 years. His sermon podcast regularly occupies the top spot in iTunes’s Religion & Spirituality category, and his online audience accesses about 15 million of his sermons each year.
Pastor Mark is the author of over 15 books, including the #1 New York Times best-selling Real Marriage: The Truth About Sex, Friendship, and Life Together, coauthored with his wife, Grace. He has also written for CNN and The Washington Post, and been featured as a columnist for The Seattle Times.
With a skillful mix of bold presentation, accessible teaching, and compassion for those who are hurting the most—in particular, women who are victims of sexual and physical abuse and assault—Pastor Mark has taken biblical Christianity into cultural corners rarely explored by evangelicals. He has been grilled by Whoopi Goldberg and Barbara Walters on The View, gone head-to-head with Piers Morgan on CNN, debated the existence of evil with Deepak Chopra on ABC’s Nightline, bantered with the gang on Fox and Friends, and explained biblical sexuality on Loveline with Dr. Drew.

Here is the bio now:

Pastor Mark Driscoll is the founding pastor of Mars Hill Church—based in Seattle, Washington—and one of the most popular preachers in the world today. In 2010, Preaching magazine named him one of the 25 most influential pastors of the past 25 years. His sermon podcast regularly occupies the top spot in iTunes’s Religion & Spirituality category, and his online audience accesses about 15 million of his sermons each year.
Pastor Mark is the author of over 15 books, and has also written for CNN and The Washington Post, and been featured as a columnist for The Seattle Times.
With a skillful mix of bold presentation, accessible teaching, and compassion for those who are hurting the most—in particular, women who are victims of sexual and physical abuse and assault—Pastor Mark has taken biblical Christianity into cultural corners rarely explored by evangelicals. He has been grilled by Whoopi Goldberg and Barbara Walters on The View, gone head-to-head with Piers Morgan on CNN, debated the existence of evil with Deepak Chopra on ABC’s Nightline, bantered with the gang on Fox and Friends, and explained biblical sexuality on Loveline with Dr. Drew.

This version of his bio (Google cache) with the NYT reference is now missing.
Will publisher Thomas Nelson also do the same?
Now Mars Hill should correct the bio to reflect the fact that Driscoll was not the only founder of MHC. This bio leaves out Lief Moi and Mike Gunn.
UPDATE: Another page has been scrubbed (here is the cache).
 
 

Mars Hill Accountability Board Responds to Recent Controversies

Mars Hill Church’s Board of Advisors and Accountability issued a statement tonight addressing several recent controversies, including the use of Result Source in promoting Mark Driscoll’s book Real Marriage. Here is the statement in full:

Mars Hill Church and Pastor Mark Driscoll have always been passionate about teaching the Bible and spreading the gospel by making disciples and planting churches. Immense growth in the size and complexity of the church has highlighted areas for, and has resulted in, several improvements.

This statement has been developed by the Board of Advisors and Accountability to update the members and friends of Mars Hill Church on the changes that have been made, and areas where we believe this church has learned and grown:

CHANGES TO GOVERNANCE

For many years Mars Hill Church was led by a board of Elders, most of whom were in a vocational relationship with the church and thus not able to provide optimal objectivity. To eliminate conflicts of interest and set the church’s future on the best possible model of governance, a Board of Advisors and Accountability (BOAA) was established to set compensation, conduct performance reviews, approve the annual budget, and hold the newly formed Executive Elders accountable in all areas of local church leadership. This model is consistent with the best practices for governance established in the Evangelical Council for Financial Accountability standards. Mars Hill Church joined and has been a member in good standing with the ECFA since September of 2012.

FORMER STAFF

In a 2 year period ending in the fall of 2013, Mars Hill Church endured significant turnover of key staff members that made many wonderful contributions to the development of Mars Hill Church during their tenure. A number of these staff transitions were acrimonious. Pastor Mark and the other executive Elders own their part in any discord that could have been avoided with a better process or a more patient interaction.

During the Spring of 2013 the BOAA mandated that a thorough review be conducted with all former staff from that period, soliciting their feedback so that no needed lessons for a healthier future would be neglected. In the summer of 2013 the BOAA reviewed that report, and needed corrections to policy and detrimental management patterns had been made. A former staff elder, Dave Kraft, whose disagreements with Mars Hill policies have recently been made public, had previously communicated with the BOAA numerous times that he was satisfied with the steps we have taken to address his concerns.

The BOAA supports the policy of requiring staff to commit their signatures to a mutual agreement, such as a separation agreement, that private matters of the church learned during a season of employment not be divulged outside the organization. We have seen this practice as wise for stewarding the resources entrusted to the church while engaging in common human resources practices.

RESULT SOURCE

In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times Bestseller list. While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church and Pastor Mark did not profit from the Real Marriage books sold either at the church or through the Result Source marketing campaign.

To correct a statement in a recent article, Pastor Sutton Turner was the General Manager, not the Executive Pastor or Executive Elder as reported, at the time he signed with the referenced agreement with Result Source. In the time since this campaign we have established a new Executive Elder team, new Board of Advisors and Accountability, as well as a new marketing team.

STEWARDSHIP AND ACCOUNTABILITY

We take stewardship at Mars Hill very seriously, and thus we pay very close attention when accusations are made claiming that we are mishandling the money received by our congregations’ tithes and gifts. We voluntarily undergo an annual external audit, and public disclosure of our audited financial statements is part of our commitment to accountability. Much more information is available online:

The BOAA stands unreservedly behind Pastors Mark Driscoll, Sutton Turner and Dave Bruskas as the Executive Elders of Mars Hill Church. We deeply appreciate their endurance through false accusation, their submission to authority, and their humility where regrettable decisions from the past have come to light. We are thankful to God for His grace, which is evident in all that he allows for our good and his glory. We are confident that God is preparing Pastor Mark and the ministry of Mars Hill Church for a great harvest of souls in the days ahead.

– Mars Hill Church Board of Advisors and Accountability

In addition, local Seattle station KOMO came out with a story which included statements from this story.
There is a lot to examine in this statement, some of which doesn’t ring true. I will react more to this over the next several days along with commentary from former Mars Hill staffers.
As far as I can determine the members of this board include Paul Tripp, John Phelps, Michael Van Skaik, James MacDonald, Larry Osborne, Mark Driscoll, Dave Bruskas, and Sutton Turner. It seems like a conflict of interest to have the executive pastors of MHC be on the board that is supposed to hold them accountable.
I wonder who the “outside counsel” is? Thomas Nelson’s Casey Harrell told Christianity Today that they did not advise Mars Hill to use ResultSource.

Uganda Watch: Evangelicals and Ugandans on the Defensive

Ugandan politicians and evangelical leaders have been on the defensive for different reasons since the Anti-Homosexuality Bill was signed into law by President Yoweri Museveni. Many evangelicals are having to account for support for the bill which arose from the far right element of the evangelical world and Ugandan leaders, facing loss of aid from donor countries, are spinning the bill beyond recognition.
Sarah Pulliam Bailey posted a thoughtful article at Religion News Service (picked up by WaPo)  earlier this week which included reactions of various evangelicals to the bill (yours truly among them). Bailey noted the strong opposition to the bill from Rick Warren. Warren felt the need to repeat his opposition recently as apparently some critics were erroneously blaming him for influencing the bill’s passage. Russell Moore was also vigorous in opposing the bill but sadly was incorrect in at least one of his statements:

Decrying laws in countries such as Uganda and Russia, Russell Moore, president of the Southern Baptist Convention’s Ethics & Religious Liberty Commission, said he knows no evangelicals who would support legislation like Uganda’s.

If you count Scott Lively, Bryan Fischer and Darryl Foster among evangelicals (I would rather not), then Moore isn’t correct. Maybe Moore means he doesn’t personally know anyone.  I must say I was glad to hear from the Southern Baptists. I do wish they had spoken out louder and sooner.
Among Ugandan leaders, Uganda’s UN envoy has the unenviable task of defending the indefensible. About the law, Onyanga Aparr said

“It seeks to protect our children from those engaged in acts of recruiting them into homosexuality and lesbianism,” he said.
The law also sought to curb the use of paid homosexual sex to induce disadvantaged and vulnerable people, he said.

This is a farce. There are already laws on the books that criminalize any sexual contact with people under 18. If prostitution was in view, then why did the law not address only those transactions? In truth, the law criminalizes consensual relationships with the threat of life in prison. Perhaps, the UN envoy has not read the bill. He can read it here.

The Signed Contract That Helped Get Mark Driscoll’s Real Marriage on the New York Times Best Seller List

Yesterday, World Magazine published an article by Warren Cole Smith which described a contract between Mars Hill Church (MHC) and ResultSource, Inc. (RSI) for the purpose of elevating Mark Driscoll’s book Real Marriage to various best seller lists.  The arrangement was successful, leading to a week atop the New York Time’s best seller list for advice books. Mars Hill Church does not deny this but spun the arrangement as a means to spread the gospel.

I have a copy of the contract signed by Mars Hill executive pastor Sutton Turner and Mat Miller at RSI. In 2013, Jeffrey Tractenberg investigated RSI for the Wall Street Journal and interviewed various people who had worked with RSI. In that article,  author Melissa Wilson described the RSI strategy as “the secret sauce.” With World’s reporting and now this contract, the sauce isn’t so secret anymore.

Initially, the contract spells out the numbers of copies needed for individual and bulk sales.

Note that RSI uses “over a thousand different payment types” to evade detection. Somehow RSI knows that the NYT bestseller list “requires a minimum of 90 geographically disperse (sic) addresses.”

Apparently, the publisher must be on board with this arrangement as well since the contract requires the publisher to supply the proper number of books. I have asked Harper Collins Christian for comment but they have not replied as yet.

The names and addresses are apparently very important in making sure that these purchases escape detection by those who compile the best seller lists.

This method seems consistent with my speculation from yesterday. MHC got a donation and address from people who wanted a “free” copy of the book. I suspect that some of the people at those addresses then got books from Amazon or some other book seller.  Via the pre-release solicitation or by some other manner, those names and addresses were given to RSI to use with their payment methods to purchase books via online or other sellers.

Others may have been gathered together and brought to the church or in addition to the mail orders, the church bought books in bulk. I spoke to a former Mars Hill pastor last night who told me that some MHC locations had hundreds of books just gathering dust. Some of those bulk orders might still be sitting in MHC storage rooms.

At least one former ally of Driscoll has denounced the practice of buying one’s way on to a best seller list. Justin Taylor at Crossway Books and the Gospel Coalition tweeted a link to an article by Jared Wilson on the Gospel Coalition website titled:

With some private information excluded here is the entire contract.
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