A Year Ago World Magazine Broke the Mark Driscoll New York Times Best-Seller List Story; Will Hillsong Host His Comeback?

Seems like yesterday that ResultSource and Mars Hill Church’s book selling scheme came into the public consciousness. However, it was a year ago today that Warren Smith’s article was posted. The next day, I posted the contract signed by Mars Hill Church executive pastor Sutton Turner and ResultSource CEO Kevin Small that spelled out the arrangements which if followed would lead to a spot on the New York Times best-seller list.
While it took several months for Mars Hill Church to unravel, that March 5, 2014 revelation seemed to alert even friends that something might be seriously wrong at the megachurch. The disclosure ignited an ongoing conversation about the ethics of buying a spot on best-seller lists. Later, it became known that Les and Leslie Parrott, and David Jeremiah also used similar schemes to elevate their books to the best seller lists. However, they have not experienced the same level of criticism and attention as has Driscoll.
In the aftermath of the Mars Hill debacle, at least one publisher (Crossway) took a vocal stand against deception in book marketing, but it is not clear that the revelations about buying a NYT’s best seller has led to significant changes. Christian media (with two exceptions) have not been aggressive in reporting on Christian authors who have manipulated the best seller lists. The largest Christian publishers (HarperCollins Christian and Tyndale House) and have refused to answer questions on the subject.
Since he resigned in October 2014, Driscoll has kept a relatively low profile. He may return to the limelight in June and July as a speaker for the Hillsong conferences in Sydney and Europe. Hillsong still has Driscoll listed as “the founding pastor of Mars Hill Church in Seattle and one of the most popular preachers in the world today.” I recently wrote and tweeted Hillsong to ask about the description and speaking engagement. No answer as yet. 

Christianity Today Revisits the Ethics of Using ResultSource to Score a New York Times Best Seller

Tonight, Christianity Today’s Ken Walker posted an article on the ethics of buying a spot on best seller lists. The coverage, which is also in the January print edition, links to the ResultSource contract I posted here.  Although I am surprised the views of Crossway executive Justin Taylor were not included, this is an important article with reaction from numerous industry sources. Most publishers who commented took a dim view of the methods used by ResultSource.
Some surprises from the article:
Eric Metaxas doesn’t see a problem with using a ResultSource like scheme. I wonder if he used them to help out with the Bonhoeffer book.
David Jeremiah’s book Captured by Grace was once listed on the ResultSource website as a part of the ResultSource portfolio. Back in November, I wrote about the mention of Jeremiah’s right hand man Paul Joiner in a Mars Hill Church memo on Mark Driscoll’s Real Marriage campaign. Repeated contacts with Turning Point Ministry have gone unanswered. I plan some additional work on David Jeremiah’s approach to publishing best seller, possibly as early as tomorrow. It now appears that he has been using ResultSource to move his books up the lists since 2007.
ResultSource may not be doing much business since the secret sauce was revealed.
One thing not surprising is that the authors involved, ResultSource’s CEO Kevin Small, and Jeremiah’s current and Driscoll’s former agent Sealy Yates did not provide information or comment to CT.