The Global Leadership Summit Appears to Be Shrinking

At the beginning of 2018, the Willow Creek Association proclaimed that they had 700 venues participating in the simulcast of the Global Leadership Summit.

Today, on the conference website, two claims are made. On the front page, organizers say over 600 venues are available.

However, if you click on the link which allows you to find a venue near you, a different number comes up.

The entire list comes up along with this message:

A significant erosion has happened. The GLS started the year with 700 locations and now the organizers claim “over 500 locations nationwide.”

However, there is a problem. If you click the “show list” link and count the number of venues, only 494 are currently listed. I suspect, Willow Creek Association knows this but hasn’t changed the website again because less than 500 doesn’t sound as spectacular as “600+” as the front page of their website currently boasts.

What would a leader do?

 

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