K-LOVE’s Pledge Drive: Money Behind the Music

The Christian radio empire K-LOVE (find a station near you) is in the middle of their Spring Pledge Drive. To be blunt, the constant solicitations are annoying.

After hearing a claim recently that K-LOVE’s CEO Mike Novak’s salary is over half a million dollars, I decided to do some exploration of K-LOVE’s finances. K-LOVE is one of two radio enterprises run by Educational Media Foundation (Air One is the other). Because EMF is a non-profit, their finances are available via their 990 form. The organization is quite large and took in just over $152-million during 2014.

Concerning the salary claim, it is true that CEO Mike Novak got a hefty sum of $531,256 in 2014. Numerous employees, including one of the DJs got over $200k in compensation. K-LOVE pushes an “easy” giving level of $40/month on the air and their website. It takes 1107 people making that monthly pledge just to pay Novak’s salary. By comparison, the executive director of Doctors Without Borders, Sophie Delaunay, got just over $160k for running an organization that took in twice what K-LOVE received in donations.

K-LOVE also spent $267,463 on “pledge drive coaching.” The return on investment was phenomenal in 2014 in that they raised over $32-million attributed to the effort.
KLOVE Coaching
As annoying as the gimmickry is, it is apparently quite successful.

Are Board Members Paid?
In reviewing K-LOVE’s claims about their finances, I found one claim to be technically true but misleading. On their website, K-LOVE says:
KLOVE Finances
K-LOVE claims that the Board of Directors at large serve without compensation. While it is true that the 2014 990 form doesn’t report any income paid to non-staff board members, CEO Mike Novak is one of the board of directors and is well compensated. However, readers wouldn’t know that by reading the website. The website description makes it seems as though none of the board members get paid. When one looks at the list of board members on K-LOVE’s website, at large members are not identified.

K-love leadership
The 2014 990 identifies CEO Novak as a salaried board member:
KLOVE Board 990
Does K-LOVE Need Your Money?
K-LOVE’s net revenue over expenses for 2014 was over $64-million. At $40/month, that means 133,761 donors could have given their money elsewhere and K-LOVE would have covered operational expenses. While it clearly takes lots of money to run a high quality media operation, it may come as a surprise to donors who sacrificially give $40/month that K-LOVE is doing quite well financially.

I am not saying that K-LOVE is doing anything wrong (although I think they could make it more clear that staff board members are handsomely paid). My intent is simply to provide potential donors with information that is not provided by K-LOVE. It may be that your local church or food pantry needs that money more than this mega-station.

14 thoughts on “K-LOVE’s Pledge Drive: Money Behind the Music”

  1. 525,000 for managing a complex organization such as K-Love? He is underpaid, Elizabeth Warren made over 400,000 for teaching three classes a year at Harvard. They have 20,000,000 listeners. Rush Limbaugh has the same and makes 30,000,000 per year!

    1. if you think faculty at universities like Harvard just teach classes, then you really don’t know what faculty do.

      As Warren pointed out, Deluany got about 1/3 what Novak did and she runs an organization that received twice as much in donations.

        1. If someone runs an even more complicated charity for 1/3 of Novak’s salary, then it is certainly valid to question if he is over-paid. However, Warren wasn’t just commenting about what he was paid, but also that they appeared to be obfuscating what he was paid.

          1. How much does the CEO of Susan Komen and Planned Parenthood make? Regional directors of some Red Cross chapters make more than that. The head of PBS is about 800,000. How much do they take in on their pledge drives?

          2. Susan G Komen, CEO almost 700,000, Planned Parenthood 5550,000. So the CEO of K-Love is not over compensated. Those two other organizations have numerous people getting 300000-500000$. You should do an exposè on them.

          3. How much does the CEO of Susan Komen and Planned Parenthood make? Regional directors of some Red Cross chapters make more than that. The head of PBS is about 800,000. How much do they take in on their pledge drives?

    2. Why are you concentrating on a single, minor point of the post while avoiding the major intent?

      I am not saying that K-LOVE is doing anything wrong (although I think they could make it more clear that staff board members are handsomely paid). My intent is simply to provide potential donors with information that is not provided by K-LOVE. It may be that your local church or food pantry needs that money more than this mega-station.

      It is my understanding that those organizations which consider themselves ministries have a higher standard to aspire to, though these days one could be forgiven for not knowing that.

      1. They are achieving their higher point, they have 20,000,000 people listening to music that celebrates God and being Christian. They don’t mind donating to continue to listen either. I think the article was trying to make the pledge drive seem unethical. It’s not.

        1. I said higher standard. I don’t know what “higher point” means. As to the the rest, please read the quote I provided from the article.

  2. The Peter Principle is alive and well at EMF. Give your hard-earned money elsewhere. EMF management are nothing but pickpockets from the pulpit.

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