Is Exodus International set to rebrand?

Article at Exgaywatch this morning:

Exclusive: Secret Conference Held to ‘Save Exodus International’ from Ruin

The crux of the article is this:

Exodus President Alan Chambers called a meeting together this past November 16. The subject was quite simply how to keep Exodus International from social and financial oblivion. In attendance were Exodus leadership, prominent religious leaders (such as Gabe Lyons) and lay people. The latter were mostly those who once counted themselves in the ex-gay camp but now are either in the process of changing their views or are fully gay affirming.

Go read the details at the link above.

Gabe Lyons is the co-author of unChristian, a book which documented the widespread perception that evangelicals are known for their anti-gay attitudes.

This is worth watching.